Dr. Andreas Schaaf, President, BMW India said, Having taken the lead in the premium segment for the first time last year, we aim to maintain our leading position in the Indian market by now embarking on the second wave of our India strategy. We are proud to announce the opening of OSL Prestige in Bhubaneswar. OSL Prestige is also our dealer partner for West Bengal and this new facility strengthens Phase II of our expansion in India.
The new showroom is located at ‘The Empire’ hotel at Shahid Nagar and the new service facility is located at Bhanpur in Cuttack. The fully equipped workshop comprises of three service bays that can service up to 10 cars per day.
Mr. Charchit Mishra, Managing Director, OSL Prestige said, ?It is a momentous occasion and a matter of great pride for us to further enhance our relationship with BMW India. As BMW India grows, we also grow. At BMW dealerships, it is our constant endeavor to connect with our valued customers and prospects across the country and deliver the best-in-class services and premium quality. We will continue this tradition now for our customers in Bhubaneswar.?
The dealership will employ around 15 people. As with every other BMW dealership, OSL Prestige has provided its staff intense training in management of sales, service, spare parts and business systems to ensure customers receive best-in-class pre and post sales ownership experience. A team of service engineers have also been trained at BMWs training centers in Singapore, Malaysia and Germany.
BMW India
Headquartered in Gurgaon (National Capital Region), BMW India is a 100% subsidiary of the BMW Group.
Till September 2010, BMW Group has invested 1.1 billion Indian Rupees. BMW Groups investment in India will be increased to 1.8 billion Indian Rupees by the end of 2012.
The wide range of BMW activities in India include the establishment of a production plant in Chennai (Tamil Nadu) and development of a dealer organisation across major metropolitan centres of the country.
On 29 March 2007, BMW India officially opened its production plant in Chennai. The BMW Plant Chennai produces the BMW 3 Series and BMW 5 Series sedans in petrol and diesel variants. The BMW Plant Chennai has the capacity to produce 5400 units per year on a single shift basis. By end of 2010, BMW Plant Chennai will also start producing the BMW X1.
BMW India will employ around 400 people by end of 2010. Up to 1200 jobs will be created in the dealer and service network in 2011.
BMW India has set a decisive course in India by setting up BMW dealerships of international standards across all metropolitan centres of the country. In Phase I of the Dealer Network Strategy, BMW India established 12 BMW outlets in major metropolitan centres by the end of 2008 (much ahead of its original schedule). In 2011, BMW India will aggressively expand its dealer network by increasing the number of outlets to 22 across major metropolitan centres and emerging markets in India (from the present 18 outlets).
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