2010 FIFA World Cup Top advertising campaigns

In celebration of the 19th FIFA World Cup in South Africa on 11 June, we look at the Top 10 campaigns from some of the biggest global brands as they compete to be the best and most memorable this football season 2010 in South Africa.
Official partner of the FIFA World Cup Adidas takes a different approach  with a series of animated comic book strips. TBWA Hakuhodo's senior creative director Kazu Sato created this viral project celebrating Japanese footballers Atsuto Uchida and Takayuki Morimoto. The first TV ad is ‘The feather leads to the revolution’.
The best part of this project is making FIFA meaningful to children. The full comic strip was gathered together on 25 May at the Haneda Airport to see the Japanese team depart for South Africa.
Coca-Cola reflects on the past in its first TV commercial ‘History of celebration’ for the World Cup. The company brings back Roger Miller as the first African player to score at the World Cup.  The ad partners with YouTube in 90 markets and involves the public by asking them to upload their version of celebration. Coca-Cola has been sponsoring the World Cup since 1978. 

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