THE WORLD is of branding. No, it’s not marketing. Marketing has lost that ‘X-factor’. It’s branding now. Just have a fair glance at our local deities - Aamir Khan is brand perfectionist, Lalu is brand rural India, Shahrukh is brand metrosexual and the Stick Bebo is brand size zero. Everybody is feeding on their own brand, even living on it. Branding is the talk of the town. This trend has only created the demand of the mushrooming advertising agencies and brand promotion organisations.
English artisan Josian Wedgwood was the first to build the modern business brand. Wedgwood was able to develop demand for his tablewares and command premium price over comparable tableware and other products.
More on: The Jesus Brand
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