HDFC BANK, one of the premier banks in the country, held a Mega Loan Mahotsava at Kumbakonam in Tamil Nadu. Kumbakonam, located in Thanjavur district of Tamil Nadu is one of the major producers of rice, sugarcane and pulses and is also a business centre.
At the Gramin Loan Mahotsava in Kumbakonam, which is amongst the largest of such events ever held in the district, a variety of loans such as tractor loans, agricultural loans, auto loans and 2 wheeler loans, commercial vehicle loans, and Kisan Gold Cards were given to rural customers. Three day loan Mahotsavas were also held in the nearby villages of Tanjore, Thiruvarur and Myladutharai.
HDFC Bank kick-started the Mega Loan Mahotsava under the bank's New Rural Campaign in July 2010 at Pimpalgaon near Nasik in Maharashtra. The Bank is holding a total of 150 Gramin Loan Mahotsavas, small and big, across the country. The states include Gujarat, Maharashtra, Rajasthan, Andhra Pradesh, Karnataka, Tamil Nadu, Orissa, West Bengal and Punjab.
At the Loan Mahotsava in Kumbakonam, vehicle keys and cheques were handed over to customers by Ashok Khanna, Sr. Executive Vice President & Business Head, Vehicle Loans, HDFC Bank, Rajan Pental, Executive Vice President & Business Manager, Auto Loans, HDFC Bank and Madhusudhanan Hegde, Regional Head-Branch Banking, HDFC Bank. Amongst the dignitaries present on the dais were K.R. Giridharan, MD, Kali BMH Systems Pvt. Ltd, Suryaranarayan, a leading auditor and a philanthropist and Basheer Ahmed, MD, MMC Hospitals.
Pralay Mondal, Country Head, Retail Assets, HDFC Bank from Mumbai said, “Welcome changes are sweeping across India, especially in rural India. We are a major financial intermediary in the country today, and it is our earnest endeavour to make a difference to the lives of people residing there by reaching out to them. Kumbakonam is one of the major producers of rice and sugarcane in the state of Tamil Nadu and is also a trading town that is developing fast. We are committed to partnering our customers in their journey of progress."
Ashok Khanna said, "Rural India has witnessed remarkable transformation over the past two decades that I’ve been travelling to these markets. Thanks to a host of factors, better realization for their produce being the primary one, it has helped convert rural India into a huge consumer market. Hence the scope for banks to do business will see new markets opening up and new demand being generated.”
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