Sachin Tendulkar is reported to have finalised a 3 year endorsement deal estimated around Rs 20 crore with beverages company Coca Cola.Earlier Sachin has endorsed for Pepsi as brand ambassador two and half years ago, now master blaster is reported to have finalised a 3 year endorsement deal with arch rival Coke.
Reports says that Coke is expected to shoot a new commercial scripted by Prasoon Joshi with Tendulkar early next month, but it is not yet confirmed.Recently an automobile lubricant maker Castrol India got a 2 year long brand endorsement deal with Sachin.He was also reported to have turned down offer of Rs 20 crore to endorse a liquor brand.
PepsiCo had dropped 37-year old Tendulkar as part of its aging strategy ,including Sourav Ganguly , Rahul Dravid and Shah Rukh Khan, and opted for Ranbir Kapoor and Deepika Padukone.
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